As most of you probably know by now, I am in the throws of writing a book on Customer Touchpoint Innovation. Simply put, the book is about applying the principles of Strategic Innovation to the Customer Touchpoints in your business so that you can craft compellingly innovative customer experiences – or Unexpected Encounters™ – that are specifically designed to help you attract, keep and engage more customers more often so that you can grow your business. (more…)
Monthly Innovation Insights that help you turn more ideas into more results more often…
Archive for the ‘Customer Feedback’ Category
As she passed in front of us and continued down the aisle, I leaned over and shared a passing thought with my traveling companion.
In what seemed like no time at all, she reappeared at our side. “Oh my, I did forget your tea.”, the extremely apologetic stewardess said. “I’m so sorry. I’ll be right back.” (more…)