Customer Experience Innovation Blog with Toni Newman

Archive for the ‘2010 Newsletters’ Category

77 (#46-#77) Top Customer Touchpoints to Innovate… and counting

As most of you probably know by now, I am in the throws of writing a book on Customer Touchpoint Innovation.  Simply put, the book is about applying the principles of Strategic Innovation to the Customer Touchpoints in your business so that you can craft compellingly innovative customer experiences – or Unexpected Encounters™ – that are specifically designed to help you attract, keep and engage more customers more often so that you can grow your business. (more…)

77 (#31-#45) Top Customer Touchpoints to Innovate… and counting

Do you want to grow your business?

I think we all do.  I’m not saying that we want to grow at any cost and I’m not saying that the definition of growth is the same for you as is it for me.  I do believe, however, that what we all have in common is the desire for our perfect customers to know who we are, what value we bring to the market place and why they should do – or continue to do – business with us. (more…)

77 (#18 – 30) Top Customer Touchpoints to Innovate… and counting

As per last week’s blog, we are on a mission to find at least 77 Customer Touchpoints that you can turn into Unexpected Encounters that will attract, keep and engage more customers so that you can grow your business. (more…)

77 Top Customer Touchpoints to innovate… and counting (#1-17)

Every day your customers are faced with more and more vendors offering more and more choices which means that every day those same customers need to be reminded more and more often why they should do, or continue to do, business with you. (more…)

Missing in action!

Okay – I admit it – I’ve been missing in action. The last Innovation Insights Newsletter went out many months ago. And although I may not have a good excuse for my absence, I do have a good reason.

It all started well over a year ago. There I was, doing my own thing, settling into my life as a single mom with two amazing children and a business that I adore when Boom! Love walked into my life. And not just any love. The love of a lifetime. The kind of love that we all want to believe in, but we’re never really sure that we do.

Well, all of a sudden, there it was, staring me right in the heart. So I did what any reasonable and rational person would have done in the same set of circumstances. I ran. I ran far and I ran fast.

But love ran faster and before I knew it, I was surrounded. Resistance was futile. (Thank goodness!)

(more…)