Customer Experience Innovation Blog with Toni Newman

Archive for the ‘Unexpected Encounters’ Category

77 (#31-#45) Top Customer Touchpoints to Innovate… and counting

Do you want to grow your business?

I think we all do.  I’m not saying that we want to grow at any cost and I’m not saying that the definition of growth is the same for you as is it for me.  I do believe, however, that what we all have in common is the desire for our perfect customers to know who we are, what value we bring to the market place and why they should do – or continue to do – business with us. (more…)

77 Top Customer Touchpoints to innovate… and counting (#1-17)

Every day your customers are faced with more and more vendors offering more and more choices which means that every day those same customers need to be reminded more and more often why they should do, or continue to do, business with you. (more…)

The Five S’s of Unexpected Encounters™

Diamond or Square?

Which do you prefer?  If you are like most Canadians, you know exactly what I’m referring to and, perhaps more astonishingly, you may even know that most people prefer Diamond Shreddies (62%) over Square Shreddies (38%). What many of you may not know, however, is that the incredibly simple and yet incredibly innovative Diamond Shreddies strategy managed to drive radical growth for what, just a short time ago, was a seriously struggling brand. (more…)

Innovation that can double your revenue

Would you like to double your revenue?

Better still, what if you could double your revenue simply by optimizing pre-existing customer behavior?  Would that be of value to you and your business? (more…)