Comments on: How Seth Godin Let Me Down http://www.toninewman.com/blog/seth-godins-touchpoint-disconnect/ Touchpoint Innovation that helps you attract, keep and engage more customers more often so that you can grow your business Sat, 05 Nov 2011 12:25:46 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Toni http://www.toninewman.com/blog/seth-godins-touchpoint-disconnect/comment-page-1/#comment-36 Toni Tue, 11 May 2010 15:07:50 +0000 http://www.toninewman.com/blog/?p=203#comment-36 Your points are all really well taken Mark. Bravo! I still need to say that overall I find that Seth's blog strays from what I expect and value from him but perhaps I have been too harsh. I'll rethink. After all, he is my idol! Your points are all really well taken Mark. Bravo! I still need to say that overall I find that Seth’s blog strays from what I expect and value from him but perhaps I have been too harsh. I’ll rethink. After all, he is my idol!

]]> By: Mark Kawabe http://www.toninewman.com/blog/seth-godins-touchpoint-disconnect/comment-page-1/#comment-35 Mark Kawabe Tue, 11 May 2010 14:55:44 +0000 http://www.toninewman.com/blog/?p=203#comment-35 Hi Toni, I too read Seth's article and disagree with your assertion there wasn't a marketing connection. I felt Seth's article was highlighting how to avoid falling into common "traps" that many home buyers fall into because of the marketing of houses. His point #4 about "anchoring" (the asking price of the house acting as an "anchor" against which all offers will be judged) is a very common marketing and sales strategy. Reminding potential home buyers this marketing strategy is in play is rather good advice. Point #5 about the social value of the house was ended with the question "How much are you willing to spend on personal marketing and temporary self-esteem?". Does personal marketing not "count" as marketing in general? I understand you feel Seth's blog post was a Touchpoint Disconnect(TM) in your opinion and that's fair. I think your post highlights the fact that while you may INTEND your post/article/website/signage to be perceived a certain way, the reality is it will be interpreted in a variety of ways by the people who view it. Have a great day! Best Regards, Mark Kawabe Hi Toni,

I too read Seth’s article and disagree with your assertion there wasn’t a marketing connection.

I felt Seth’s article was highlighting how to avoid falling into common “traps” that many home buyers fall into because of the marketing of houses.

His point #4 about “anchoring” (the asking price of the house acting as an “anchor” against which all offers will be judged) is a very common marketing and sales strategy. Reminding potential home buyers this marketing strategy is in play is rather good advice.

Point #5 about the social value of the house was ended with the question “How much are you willing to spend on personal marketing and temporary self-esteem?”. Does personal marketing not “count” as marketing in general?

I understand you feel Seth’s blog post was a Touchpoint Disconnect(TM) in your opinion and that’s fair. I think your post highlights the fact that while you may INTEND your post/article/website/signage to be perceived a certain way, the reality is it will be interpreted in a variety of ways by the people who view it.

Have a great day!

Best Regards,

Mark Kawabe

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