Would you like to double your revenue?

Better still, what if you could double your revenue simply by optimizing pre-existing customer behavior?  Would that be of value to you and your business?

Canada Post recently released a promotional campaign called Picture Postage™.  It’s so simple it’s scary.  Picture Postage™ allows you to personalize your mail by creating  customized stamps using your favorite digital photos.   As their website says , “Picture Postage™ is a unique and creative way to capture special moments in your life – whether it’s to mark an occasion, celebrate a loved one or commemorate a pet – and share it with friends and family”.

What it really is, however, is an incredibly innovative business strategy for seriously increasing the revenue generated by the sale of stamps. (more…)